LEAD Consulting:
An OCG Company
Bringing together LEAD Consulting’s marketing, digital, and advisory expertise with OCG’s global financial services capability, delivering integrated, insight-led solutions for growth, compliance, and strategic transformation across the UK and beyond.
LEAD Consulting, now part of OCG, brings together marketing expertise with financial services intelligence. We help brands improve marketing operations and make smarter decisions faster, from martech strategy to activation, media measurement, and operating model transformations.
Proven at scale. Our work with HSBC, OANDA, Equiti, Heineken, and River Island demonstrates capability across both highly regulated environments and consumer-facing brands. We understand the unique intersection of marketing performance, data governance, and compliance requirements.
From insight to impact. We don’t just deliver recommendations and walk away. Our activation capabilities ensure transformation is embedded and operational. Whether through interim teams, hands-on optimisation, or capability building, we drive change that delivers measurable outcomes and builds lasting internal capabilities.
Our Services
LEAD help brands improve their marketing operations through both consulting and activation services.
Marketing Consulting
Diagnose the commercial problem and design the right solution for your brand.
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Media Measurement Frameworks
Measure and connect media investment to business KPIs and identify the highest-performing channels.
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Martech Stack Design & Audit
Review your marketing technology stack to identify gaps or overlaps against your commercial and capability goals.
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Website Strategy & Experience Optimisation
Align your digital presence with commercial outcomes.
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Agency Spend Audit
Audit fees, scope and media to identify budget savings
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Operating Model Design
Design team structures and processes that drive collaboration and marketing effectiveness.
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Consulting Case Studies
See how our consulting services deliver commercial results for brands.
Marketing Activation
Execute and embed change through hands-on day-to-day delivery and optimisation.
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Interim Marketing Teams
Plug and play marketing team to deliver change and support your activity before transitioning the activity back to your internal teams.
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Paid Media Optimisation
Improve paid media performance through continuous data-driven testing and media optimisation.
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Customer Journey Mapping
Create a definitive customer journey map understood by all teams with clear prioritisation and transformation roadmaps.
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Media Platform Audit
Identify platform inefficiencies and unlock savings and improvements across digital media.
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Capability Development & Training
Build lasting internal capability through practical training and playbooks focused on your brand challenges.
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Activation Case Studies
See how our activation services drive growth and efficiency for brands.