Real Results from LEAD Consulting, an OCG Company
Explore real-world UK marketing case studies from LEAD Consulting, an OCG Company, proven strategies that drive growth, engagement, and measurable results.
Discover how LEAD Consulting, an OCG Company, delivers measurable results through innovative marketing strategies and advisory solutions tailored for the UK market.
Our case studies showcase real-world success stories in marketing automation, CRM integration, brand positioning, and campaign optimisation. Each example demonstrates how our expertise helps businesses drive growth, improve customer engagement, and achieve sustainable competitive advantage. Whether enhancing operational efficiency or building market presence, these projects highlight our proven ability to translate strategy into tangible outcomes.
Marketing
Case Studies
Showcasing end-to-end delivery of campaigns, marketing technology implementation, and performance-driven execution strategies.
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ECCO | Global Marketing Training & Operating Model Uplift
ECCO centralised marketing into a European CoE. LEAD Consulting, an OCG Company, aligned teams, refreshed the operating model, embedded first-party data, CRM and automation, and implemented a measurement framework, reducing time-to-market, improving collaboration and lifting campaign performance across regions.
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Equiti | Enhancing Marketing Operations via Strategic Tech Stack Design
When Equiti launched a new B2C offering, their lean marketing team lacked the tech infrastructure to scale effectively. LEAD Consulting designed and deployed a custom tech stack to support their digital marketing strategy, closing capability gaps, crafting vendor-specific RFPs, and guiding platform integration. The result: a streamlined, scalable marketing system that accelerates product rollout and enhances performance.
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HSBC | Implementing a New Operating Model for Digital Marketing Innovation
When HSBC needed to evolve its digital operating model across regions, LEAD Consulting led a high-impact transformation, redesigning operating structures, roles, and capabilities to support agile, effective marketing execution. The result: aligned global teams, enhanced operational agility, and improved digital performance across marketing touchpoints.
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River Island | Enhancing Marketing Effectiveness Through Bespoke Measurement Frameworks Aligned to Business Performance
River Island needed sharper insights into its multi-channel marketing performance. LEAD Consulting implemented a robust measurement framework, designing customised KPIs, dashboards, and attribution models to improve campaign clarity. This solution empowered data-driven decision-making that boosted ROI and streamlined marketing effectiveness.
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UNiDAYS | Unlocking New Digital Marketing Channels for Enhanced Customer Experience And Membership Growth
UNiDAYS wanted to revolutionise its marketing reach through improved automation and data-driven engagement. LEAD Consulting implemented a scalable marketing tech stack, including CRM and automation platform integration, to streamline campaign workflows and enhance personalisation. The outcome: more efficient marketing operations and deeper connections with target audiences.
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WEX | Digitalisation of Customer Experience for to Deliver Profitable Customer Growth
Faced with expanding into smaller business markets, WEX needed a seamless digital experience from initial engagement through onboarding. LEAD Consulting crafted a unified digital customer journey, mapping gaps, managing multi-sector workstreams, and delivering technology-enabled onboarding. The result: a streamlined application process, new digital marketing channels, and a forecasted 327% increase in monthly applications, doubling ROI for this segment.