Marketing Transformation That Delivers Results
Explore real-world marketing case studies from LEAD Consulting, an OCG Company. We help CMOs and marketing leaders drive commercial growth and operational efficiency.
Our case studies demonstrate how we solve real marketing challenges for global brands. Each example demonstrates how our expertise helps businesses drive commercial growth, improve customer engagement, and achieve sustainable competitive advantage. Whether enhancing operational efficiency or building market presence, each project highlights our proven ability to translate strategy into tangible outcomes.
Consulting
Case Studies
Diagnosing the commercial problem facing your business and designing the right solution for you.
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River Island | Giving leadership clear visibility of marketing’s commercial impact
River Island implemented a new measurement framework to better direct media investment to commercial outcomes. LEAD helped with the creation, implementation and communication of the measurement framework.
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Equiti | Scaling global marketing with a modern Martech stack
Equiti built a modern marketing technology stack to support the launch of a new B2C product and scale global acquisition. LEAD supported the design, onboarding and integration of the full stack.
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Holland & Barrett | Gaining a single customer view across all channels
Holland and Barrett rebuilt their marketing technology stack to gain a single, connected view of the customer and improve targeting across digital channels. LEAD led the mapping, selection and implementation process.
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HSBC Private Bank | Developing Best-in-Class Website Strategy
HSBC Private Bank established a clearer strategy for how their website should attract and convert qualified leads. LEAD delivered the competitor benchmarking and implementation roadmap to support this shift.
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OANDA | Auditing agency fees to reduce spend by $750k+ per year
OANDA reshaped their agency model to reduce costs and improve transparency. LEAD audited all existing contracts and recommended a new structure that brought key channels in-house.
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HSBC Global | Using Digital Maturity to unite 13 markets and deliver $86m growth
HSBC created a unified digital-maturity approach across 13 global markets to raise marketing performance and support growth. LEAD helped bring the programme together, improve visibility and deliver playbooks and dashboards used by teams worldwide.