Equiti | Case Study
Scaling global marketing with a modern Martech stack
Summary
Equiti built a modern marketing technology stack to support the launch of a new B2C product and scale global acquisition. LEAD supported the design, onboarding and integration of the full stack.
Results at-a-glance
400% year-on-year increase in acquisition marketing budget
Five platforms onboarded and fully integrated
Marketing technology stack now operated entirely in-house
Service Area:
Martech Stack Design
Client Snapshot
Equiti are a Dubai‑based broker and online trading platform operating globally through locally regulated subsidiaries.
Challenge
With a new B2C product imminent, Equiti needed a modern marketing technology stack but lacked the in‑house expertise and vendor relationships to build it at speed.
Solution
We designed, onboarded and integrated a new marketing technology stack that matched the current needs of Equiti.
Discovery
We ran a discovery process with key business stakeholders to understand the new B2C product, business goals and resource availability. We then determined the marketing technology needed for Equiti to achieve their business goals.
Managing Technology RFPs
We used the new technology requirement to develop RFP frameworks that would select the best vendors for Equiti’s goals. We managed Equiti throughout the RFP process, directly engaging with vendors on the client's behalf and making introductions where appropriate.
Deployment of Technology Platforms
We introduced several new tech partners including a new Customer Data Platform (CDP), multiple Demand-Side Platform (DSP) collaborators, a Mobile Measurement Partner (MMP), and a Creative Management Platform (CMP). These new addition boosted Equiti's ability to measure their marketing ROI and adopt a more data-driven marketing approach.
Outcome
Five new platforms were fully integrated to be managed in-house. The new marketing technology stack led to a 400% year-on-year increase in the acquisition marketing budget, reflecting leadership confidence in the team’s ability to spend effectively.
400% marketing budget increase
5 new platforms fully integrated
Fully in-house model
If you’re planning a refresh of your marketing technology
If you’re reviewing your marketing technology and want a clearer, more efficient set-up, we can help you map the current stack, identify gaps and introduce the right tools. Speak to us about the best approach for your organisation.
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