OANDA | Case Study
Auditing agency fees reduces spend by $750k+ per year
Summary
OANDA reshaped their agency model to reduce costs and improve transparency. LEAD audited all existing contracts and recommended a new structure that brought key channels in-house.
Results at-a-glance
More than $750k USD saved per year
Clear visibility of partner fees and performance
Key channels moved in-house for greater control
Service Area:
Agency Spend Audit
Client Snapshot
OANDA are a global online broker founded in 1996, offering FX, CFD and crypto trading under regulatory licences across North America, Europe and Asia-Pacific.
Challenge
Most agency contracts pre-dated the current marketing team, locking OANDA into unclear fee structures and legacy scopes. The team suspected overspend but had no clear view of partner costs and value.
Solution
LEAD ran a comprehensive audit of OANDA’s agency/vendor contracts, detailing both fees and performance to get a true understanding of their commercial model.
We recommended that OANDA fully in-house Ad Operations, Display and Social, while leaving PPCwith the existing specialist agency.
Outcome
The new model saved OANDA more than $750k per year and delivered full fee transparency.
If you want more transparency from your agencies
If you need better visibility of agency fees, scope or performance, we can help you understand where money is going and where efficiencies can be unlocked. Let’s discuss what an audit could uncover for your organisation.
Find out how we can help…
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